'Acceptability, Availability and Affordability' is the philosophy at AVT.

We constantly ensure that our distribution network is efficient in the rural, semi-rural and urban markets. The right distribution translates to low cost, high efficiency and better sales, merchandising and distributions programs.

AVT still holds over 90% of the total distribution in Kerala and Tamil Nadu, which is quite a remarkable feat considering that there are bigger market players with deeper pockets and national brands. AVT has 850 distributors across Kerala, Tamil Nadu, Andhra Pradesh, Karnataka and Orissa.